Design Thinking
Solve business problems through empathy and experimentation.
Tools
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contextual inquiry
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individual interviews
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participatory research
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personas
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video journals
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photo studies
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semantic differentials
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simulations
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prototypes
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concept evaluation matrices
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co-creation workshops
Service Design
Create delightful service experiences that build customer loyalty.
Tools
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user journey maps
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customer experience maps
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process maps
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service blueprints
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compelling experiences model
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personas
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storyboards
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simulations
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service prototypes
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workshops
User Experience (UX)
Design useful, usable, and delightful digital experiences.
Tools
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contextual inquiry
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heuristic evaluation
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expert review
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usability testing
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card sorting
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cognitive walkthrough
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usage analytics
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user journey maps
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user flows
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personas
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wireframes
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NPS and SUS scores
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task analysis
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first click testing
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A/B testing
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low-fidelity prototypes