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Design Thinking

Solve business problems through empathy and experimentation.

Tools

  • contextual inquiry

  • individual interviews

  • participatory research

  • personas

  • video journals

  • photo studies

  • semantic differentials

  • simulations

  • prototypes

  • concept evaluation matrices

  • co-creation workshops

Service Design

Create delightful service experiences that build customer loyalty.

Tools

  • user journey maps

  • customer experience maps

  • process maps

  • service blueprints

  • compelling experiences model

  • personas

  • storyboards

  • simulations

  • service prototypes

  • workshops

User Experience (UX)

Design useful, usable, and delightful digital experiences.

Tools

  • contextual inquiry

  • heuristic evaluation

  • expert review

  • usability testing

  • card sorting

  • cognitive walkthrough

  • usage analytics

  • user journey maps

  • user flows

  • personas

  • wireframes

  • NPS and SUS scores

  • task analysis

  • first click testing

  • A/B testing

  • low-fidelity prototypes

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